13 years after its initial release, the Black Eyed Peas re-released their most beloved single in response to the mounting violent tensions in the US and around the world.
This time, the single was accompanied by a collection of musicians, influencers, and the family victims for the reprise of the smash single.
This time around, the band was using the fame generated from the original to shed light on some of the pressing issues and concerns of the world around them. We used their reach to pay focus towards Eric Garner, Treyvon Martin, Syria, and Omran Daqneesh, among other topics.
The song was heard over 100 million times online between Facebook and YouTube alone. People got the message.